Raw, adjective: 2. not having undergone processes of preparing, dressing, finishing, refining, or manufacture: raw cotton.

Powerful take on the whole lululemon "Who is John Galt?" marketing campaign from teacher and yoga philosopher Michael Stone. Especially strong points circa 3:30 and beyond. Watch.

CTV lululemon interview from Centre of Gravity on Vimeo.

Comments

Neil said…
It is interesting that Michael Stone links a lack of self-esteem with Objectivism and consumerist culture in general. Nathaniel Branden, the psychotherapist who basically founded the self-esteem movement in psychology, was a long-time discipline of Ayn Rand's, not to mention her lover and presumed intellectual heir. That is, until their celebrated split in 1968.

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