Raw, adjective: 2. not having undergone processes of preparing, dressing, finishing, refining, or manufacture

Love, love, love this ad from Feltrinelli Publishers. Props to City Lights Bookstore (icon of the Beat movement and home to rad writers like Jack Kerouac and Allen Ginsberg) for highlighting this stellar piece of political art.

Advertising so often makes me crazy, yes, and thanks to Adbusters we know there's at least one voice out there decrying the commodification of so much of daily life. But here's a killer example of the ways in which advertising itself can be subversive: an artistic reminder, simple, no-bullshit, that reading is resistance; that thinking, really thinking, engaged mindful presence, can be profound; and that sometimes the most political act you can take is to just sit down, be quiet, and read a goddamned book.

Reading means resisting. Yes.


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