Raw, adjective: 2. not having undergone processes of preparing, dressing, finishing, refining, or manufacture


Adbusters takes culture jamming to a whole new level this year with Carnivalesque Rebellion Week. Let this lead-up to the main event - Buy Nothing Day, on Friday the 26th - fuel you, fire you, stoke a burning in your belly.

So instead of just sitting around stuffing your face with overcooked turkey and rubbery cranberry sauce, shake things up. Question the establishment. Challenge the usual, whether that's by skipping the malls on Black Friday or chanting in public parks or spending your Thanksgiving cleaning sidewalks or cooking for someone who could use a little more to be thankful for.

In the words of the ever-fiery, ever-inspiring gang over at Adbusters, it might look like a little like this:

A few people start breaking their old patterns, embracing what they love (and in the process discovering what they hate), daydreaming, questioning, rebelling. What happens naturally then, according to the revolutionary past, is a groundswell of support for this new way of being, with more and more people empowered to perform new gestures unencumbered by history.

Think of it as an adventure, as therapy – a week of pieing and pranks, of talking back at your profs and speaking truth to power. Some of us will put up posters in our schools and neighborhoods and just break our daily routines for a week. Others will chant, spark mayhem in big box stores and provoke mass cognitive dissonance. Others still will engage in the most visceral kind of civil disobedience. And on November 26 from sunrise to sunset we will abstain en masse – not only from holiday shopping, but from all the temptations of our five-planet lifestyles.

Get it on.

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