Raw, adjective: 2. not having undergone processes of preparing, dressing, finishing, refining, or manufacture

"All of us somehow felt that the next battleground was going to be culture. We all felt somehow that our culture had been stolen from us – by commercial forces, by advertising agencies, by TV broadcasters. It felt like we were no longer singing our songs and telling stories, and generating our culture from the bottom up, but now we were somehow being spoon-fed this commercial culture top down. ...

It was the Situationists who first applied that spirit of anarchy to modern media culture. They were the first to understand how the media spectacle slowly corrodes the human psyche. They were, in a sense, the first postmodern revolutionaries.

To the Situationists, you are - everyone is - a creator of situations, a performance artist, and the performance, of course, is your life, lived in your own way. ... The Situationists believed that many times a day, each of us comes to a little fork in the path. We can then do one of two things: act the way we normally, reflexively act, or do something a little risky and wild, but genuine. We can choose to live our life as 'a moral, poetic, erotic, and almost spiritual refusal' to cooperate with the demands of consumer culture."

~ Kalle Lasn, from Culture Jam: How to Reverse America's
Consumer Binge - And Why We Must


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