Raw, adjective: 2. not having undergone processes of preparing, dressing, finishing, refining, or manufacture

It's that time of year again: Buy Nothing Day rolls around this [Black] Friday, which means that for you more rebellious spirits it's time to put those shopping bags in the closet and bask in the beauty of a quiet, simple, Wal-Mart-free post-Thanksgiving Day.

I've never been a fan of the institutionalized cultural binge that is the traditional American Thanksgiving feast. It always seemed absurd to me to fly across the country to gather with my family just to stuff our faces for a few hours before succumbing to the obligatory food coma and then passing out in front of the TV. (And that means we're consciously grateful, how?) It's always seemed more appropriate to really practice gratitude by observing a day of fasting, which can be a conscious reminder of how much we take our usual nourishment for granted (and not to mention a shout-out of solidarity to the damages done to Native Americans when their lands were co-opted by frontier-minded Puritans, but that's another story).

Adbusters and its ever-expanding Buy Nothing Day campaign have stepped in to provide that kind of cultural "fasting space" on the day after Thanksgiving, the time when the consuming hordes descend on the mega-malls to pillage the aisles for cheapie Christmas bargains. In the interest of subversion, not to mention aparigraha (non-grasping, living simply, etc.), I say: ditch the sales, skip the crowds and marinate in the long empty hours of a life made of your own wild volition, sans unnecessary consumption. Use your day off, in the words of Adbusters founder Kalle Lasn, to "live without dead time."

Now that's an idea to be thankful for.

Buy Nothing Day Headquarters (Adbusters)


mruhlman said…
and to sit at home cozy like and knit gifts.
I just read your article in Yoga Journal, smiled, and then moved over here to your blog. I've NOT been having a good day, but something about the article and reading through a couple of posts here just made me feel much better. Probably NOT as good as one of your Saturday cakes, though. Wonderful blog. I look forward to catching up and then moving forward with you.
Rach said…
Thanks, Robin, and welcome! I'm so glad you stopped by. I wasn't having such a hot day myself, and your kind comment really lifted my spirits. I look forward to "seeing you around" more often. Cheers.

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