Raw, adjective: 2. not having undergone processes of preparing, dressing, finishing, refining, or manufacture
Yesterday was Buy Nothing Day. Did you spend it standing in line at a cash register with your arms full of shit you don't need alongside other people trying to fill up their empty souls with electronic gadgets and expensive jeans?? Um, I mean, happy Black Friday.
The Chron had a little alternative piece on it, alongside the annual round-up of shoppers rolling up to Wal-Marts at 4 am. Check it for a decent overview of the whole anti-consumerism movement, along with a mention of the Reverend Billy movie that came out yesterday, as well.
"Not All Buy Into Black Friday" (SF Chron)