Raw, adjective: 2. not having undergone processes of preparing, dressing, finishing, refining, or manufacture

Is it just me, or did the consumer onslaught start even earlier this year? I walked into Walgreens on Halloween morning to find all the orange and black candy cleared out and replaced by red and green bells and stars and trees. On October 31st. Unbelievable.

As many of you know, my favorite time of year is upon us: Buy Nothing Day, along with the rest of the wild subversive energy spinning around out there in response to the ever-accelerating rush toward Christmas. Anyway, I'll be blasting you with various BND propaganda over the course of the next few weeks, but here's a little taste to begin with: The Reverend Billy and Church of Stop Shopping. (www.revbilly.com) This shit is great. It totally appropriates the zeal of fundamentalism and queers it into a commentary on the consumer-worship that has overtaken the West. AND, it's funny. AND, it involves music, badass music, and lots of it.

The guy behind Rev Billy & Co. is apparently an actor and activist based in NYC. I know they've been here in SF quite a bit - recall seeing their big bus tooting around town - and I'm excited to say that one of their newest projects, a film called "What Would Jesus Buy?," opens here in SF at an independent theater around the corner on November 23rd (incidentally, Buy Nothing Day itself). CAN'T WAIT! The film "follows Reverend Billy and the Church of Stop Shopping Gospel Choir as they go on a cross-country mission to save Christmas from the Shopocalypse."

I love it when people use the evangelicals' lingo to spin it and throw it right back at them, questioning the ways that many people's chosen tunnel vision contradicts their supposed faith tenets. The film's produced by Morgan Spurlock (of Super Size Me fame), and promises to be a winner. And it looks like it should have a decent run at theaters across the country, too.

Here's the website for more on the movie. GO! I'm drooling.

"What Would Jesus Buy?" movie


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